The business context has evolved significantly in the last 20 years. And this isn’t just in nations that are considered developed, but also those that are still in the process of spreading their wings developmentally and financially. The general intention of reaching out to a wider audience and customer base is being acknowledged by almost every business. Mostly in the way they operate, and in creating an online presence, this is then established firmly.
Let’s look at how Kenya’s business and entrepreneurship context have grown over the years. Alongside the rest of the world embracing leaps and sprints in technology, Kenya has also been doing its bit in the sub-Saharan part of Africa. According to Open For Business, Kenya showcases one of the most vibrant high-tech start-up scenes in the continent. Also, the country received 26% of the total start-up funding received by Africa.
In an environment like this, where technology and business meet in a seamless confluence, the need for businesses to have online presence grows manifold. And online presence automatically means online transactions. Which then brings us to the subject of payment gateway integration in Kenya, a process that allows businesses to create easier and faster transaction experiences for customers. Let’s take a look at what that requires and which gateway integration service can really be trusted in the context.
Why is payment gateway integration needed?
A payment gateway is essentially an application on an e-commerce or m-commerce website that allows safe transmission of information between the merchant and the payment processor. Because a part of the data belongs to the private information of the customer as well, businesses have to be careful about which payment gateway service they finally run with.
In an integration, multiple working parts come together. The data owned by the business is synced with issuing banks and cards, along with channels that may be used for transactions, in what is called a third-party API integration. An API or an essentially works like a messenger that carries data back and forth and also exposes only parts of the business, that are relevant to a specific transaction. One can visualise it in the form of a secure tunnel that makes space for the different steps of the transaction to be carried out, and safely so. A third party API integration has to be a well-documented process along with inherently being developer-friendly in order to be successful.
Which payment gateway integration service works best in Kenya
The decision of using a payment gateway integration service for your business has to mainly come from a place of prioritising user experience. This is an experience that factors in speed, security and simplicity in such a way that if a user does not come by an easy process, they may never come back. So keeping that in mind, we’ve decided to feature Jenga API in this section, and there are several reasons for this. Simply read on!
– Developer-friendly to the hilt
In the end, any business has only two ways of moving through a payment gateway integration process. To use a software development kit (SDK) or hire a developer who understands more complex aspects of API integration and ensures the pieces fit just you would like, even if needs a few tries. However, what enables a development first and foremost, and all along, is excellent documentation. Jenga API offers a step-by-step guide for developers so that no aspect of the integration is a mystery, along with providing mocks and examples that can work as effective references.
– Well-connected to enable varied transactions
Payment gateway integration in Kenya was perhaps never faster considering Jenga API is fluidly connected to various authorities like banks, various wallets as well as a number of payment channels. This makes Jenga’s APIs complex at the back-end while making them agile-to-use by developers and businesses.
– Saves time at every step
Once integrated, Jenga API is all about a fast-paced business environment, where goods can be bought, bills can be paid and payments can be accepted. Its well-integrated nature really looks at doing away with extra vendors and costs, in an attempt to automate and reduce human error. This saves a lot of time for everyone involved in the transactions.