How to Promote Your Business Online

Many brick and mortar businesses need to get online fast. Millions of users are already online everyday and they are using various platforms such as social media or search engines to look for products and services that would suit their needs. It is imperative that business owners learn how to market their offline business into the online world so more people would be able to know them. In this article, I will show you how to promote your business online so marketing your business to thousands of users would be easier and faster.

If you are just starting out with your business or you have your business offline, here are some easy tips you can immediately apply to move your business to online users:

Have a business website

This is the first thing you should do to bring your offline business on the web. It is also the most important platform you should have on the Internet. A business website will provide more things about the products or services you sell.

When a customer searches for your site on the search engine, your website is most likely the first thing they will see. Make sure your website is SEO (search engine optimised) friendly.

If you don’t know how to program or code, you can easily build a website using the website builder. It is a no-fuss website creator that allows you to create a professional website. All you have to do is sign up for an account, pick a website design template, and start adding your content immediately.  Moreover, you can make sure that your website is optimised for search engines when you build your website with a site builder. They are made mobile friendly as well.

These are essentials you should put on your website:

  • Business hours
  • About page
  • Contact page or contact forms
  • Social media handles
  • List of products and services
  • Blog (optional but you can use this to post updates and content)

Set up social media handles

Make sure you are visible on various social media platforms. The most used social media today are the following: Facebook, Twitter, Instagram. So set up a Facebook page, Twitter account, and business Instagram account immediately.

Most consumers remember only one social media ID for your business so also check if your chosen social media handle is available in all platforms. Try to keep all your social media handles the same as possible so when people search for you in another social media site, they will easily spot your business name.

So for example, your social media is tumblesandtoys on Instagram, check if the same ID is also available on Twitter and Facebook. If the ID is not not available in either one or both of the social media platforms, you can opt to change your ID to a similar one altogether or choose an ID that is similarly close to the one you have.

Post content often

There is a saying that content is king and that couldn’t be more true. Content is everything if you want to grow your business online and make it more visible.

Create engaging content that users would want to engage in and share. Make your content so engaging that it has the possibility to go viral. This will give your business, more brand visibility and your social media pages will garner more followers and likes.

Try to vary your content from written articles, to photos, to infographics, to videos, and the like. Similar content would eventually become boring so switch up your content every once in a while.

Also take advantage of Moment Marketing. Moment marketing is taking up something that is currently viral or in popular culture currently and creating an advertisement or content based on that particular moment. It has been proven effective when it comes to virality since people love to share ads that adapts to current trends and news.

Nowadays, many memes go viral on different social media platforms. Marketers have taken advantage of these memes to craft content that combines both their brand the currently viral meme.

Post your content on your website’s blog page or social media platforms.

Create backlinks to your website

Backlinks are basically links in other sites that directs toward your business website or social media pages. This is a great way to build visibility especially if you are new to the web. There are many sites out there that have a bigger user visibility and more readers. Create content with your business link in it so users can be redirected toward your business page.

Building backlinks in other websites also create awareness for your brand or website. Backlinks are essentially free in some sites while bigger sites with hundreds of thousands of visitors usually charge a fee since some content are considered as sponsored ads or press releases.



Anne Balad is a digital strategist and online entrepreneur. She is also a writer and likes sharing her expertise on PR, digital marketing, and research writing. Find her on Twitter @annebalad.